Is this the place for TV style advertisements.

Have you been in this situation?  You pay $20 for movie tickets for you and your friend.  Spend another $20 on soda and popcorn.  Now you make your way into a movie theatre and find the perfect seat to watch this movie you have been waiting months for.  You are now settled in ready for you movie to begin.  The lights dim, the film real lights up the silver screen and all is good.

Now this is where something happens that seems unexpected.   A Television style advertisement begins to play on the big screen.  A phone commercial plays through, then a car commercial, then another car commercial.   At this point some movie trailers for upcoming shows may play and after 25 minutes pass your movie begins.

The question is this.  If you just finished paying $40 dollars to watch a movie, should you be seeing TV style commercials unrelated to Movies?